Peers Are Powerful: How Social Norms Can be Used to Improve Health and Wellness

Peers Are Powerful: How Social Norms Can be Used to Improve Health and Wellness

Peers Are Powerful: How Social Norms Can be Used to Improve Health and Wellness

New York, NY—Social norms in business can help business communities make a difference in a world that has many failures. In his first major lecture series at the Columbia Business School, Professor Julian B. Winter explores this subject for the forthcoming 2018-2019 Academic Year. Winter will address the role of peer networks as a powerful tool for change, and how best to use their collective capacity. Through thought provoking examples, he will share new strategies for designing, implementing, and measuring social norms within a business community. His talk, entitled, “Peers Are Powerful: Using Positive Social Norms to Tackle Unhealthy Behaviors,” will be on Thursday, November 15 at 7 pm at Fordham Law School Auditorium.

Coinciding with Winter’s keynote talk, the topic of another topic in business economics and behavioral science will be discussed by Pending Professor Karl Gehrke and Université Laval Associate Professor Henri Garcia: “How Profit Drives Management: Is There a National Strategy for Analyzing Business Performance?” Gehrke and Garcia will share the use of economic theory and laboratory evidence to gauge quality of management in national enterprises, and describe how this information can influence the structure and content of the institution’s decisions. Their talk will follow Winter’s and take place Friday, November 16 at 7 pm at Fordham Law School Auditorium.

Professors M.S. Daugherty, Robert M. Courneya, Shigeru Hirano, and Michael I. Stern, and Chris Balfour of Columbia will join Winter in discussing peer-related issues in the world of marketing, customer loyalty, and cooperative market solutions.

With over four decades of clinical, academic, and policy research on humans and consumer behavior and brain function, Winter is the founding director of the Max Planck Institute for the Study of Attention and its Integrative Brain Research Center, and serves as an assistant professor at Columbia University’s School of Nursing. He has received numerous awards, including the Kieffer Research Award, the Academic de la Palme Prize, and the American Psychological Association Impact of Research Award. Winter’s book, “Finding a Way: A Neuroscientist Explores the Power of Environments to Explain, Not Define, Human Behavior,” was a New York Times Best Seller and went on to become a finalist for the 2011 British Academy’s Ondaatje Prize.

Co-presenting the academic and policy discussions at Fordham Law School are two faculty at the Fordham Law School as well as the Fordham Institute for Law, Media, and Public Policy. Heather Lea De Silva and Marilyn E. Lea will examine the core research findings in the areas of hiring and promotion, and women’s representation at law firms. Mike Lazzaretto, Martin Mach, Cora Griffin, Harold A. Luzman, and John G. Smalley will examine the aspects of a workplace legal defense program that make it unique and valuable, and explore the theory, practice, and research of how to evaluate a success story.

Learn more about this “Peers Are Powerful” lecture series, and about how social norms can transform societies by visiting the Columbia Business School website.

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For more information about “Peers Are Powerful: Using Positive Social Norms to Tackle Unhealthy Behaviors,” please contact: Adrienne Lynn, [email protected] or (917) 825-2619

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