How Image Recognition Apps Are Interacting With People To Create New Works Of Art
Just because they can scan a picture, print it out, and put it online doesn’t mean they can’t, digitally, use it to expand creativity and understanding of style. A minimalist is getting a more abstract look with a crowd-sourced movement inspired by the creative work of actor Al Pacino. StudioA, a Peruvian startup, is making its mark in the Spanish Balearic Islands by capturing residents’ photos and turning them into EFA shapes using a basic cloud-based software program.
The company uses illustrations, some of which are by an artist, or expressions from different photographers, and transforms them into translucent cubes in a pixelated, ethereal style. The Al Pacino-inspired design that is used on menus at the organic restaurant Café Maestro has resulted in a spike in bookings.
StudioA creates physical, interactive virtual work for brands and individuals interested in exploring creative paths. At the pavilion at Milan’s Creativity Festival, in June, independent labels The Real World and Montague Publishing collaborated to create a digital works of art featuring members of an exclusive underground electronic rock band from the Philippines called Aedes Dumbo. These “photo-based, visual composition apps” can help advance a story, give shape to ideas, or even express a new perspective.
During one of its demos in Milan, StudioA showed us how a photograph can be transformed into a work of art.
Here are the principles they used.
1. Inventive Digital Photos = Additive/Subtractive Creative Work.
In order to make a statement, the photo has to be interesting visually. For example, if you want to paint with human blood, you have to begin with paint, not a body in a blender.
For the beauty shots, they felt they had to go for color and light: African Pride Coffee’s café (a sustainable type of coffee) had this unique aesthetic.
2. It’s all in the angles.
There were plenty of good opportunities for different, creative photos. We all get a little emotional when we’re framed in a picture, so change things up by taking the angle. If we’re getting an emotional response, we’ll automatically look a little strange, not comfortable.
In the white household of color and light, the mood shifted to a more contemplative look.
3. Experiment with Perspective.
By looking around, getting an image of how things happen within a home, change the depth. With these experimental photo apps, imagine more often what you’re going to see. The effect is sure to be stranger.