Women to Lead: Nicki Bird, Managing Director of Cheeky Nuts

Women to Lead: Nicki Bird, Managing Director of Cheeky Nuts

Women to Lead: Nicki Bird, Managing Director of Cheeky Nuts

By KatarzynaBialasiewicz, Founder of MindShift – Women to Lead, Moderator: Janet Link with Motivational Speakers Summit

I would never argue with anything Jimmy Carter said about humility.

We all make mistakes. We are all entitled to some bumps in the road from time to time.

There are many ways to be humble. They include:

Giving yourself credit: You are where you are for a reason. At the end of the day it is your work. Everyone has his or her own belief system. What I believe is what works for me, or what I believe is important. Each person, and every company is different. To be in the space of leadership I try to be humble about the different reasons that my customers would choose a specific brand.

Taking responsibility and educating others: I understand it is hard to make everyone understand that what I believe in. I attempt to do what I believe to be in the best interest of my consumers and the success of my business. I educate myself, and take the lead in conveying what I believe is important. If you ask yourself, “what is important to you in your company?” and then go out and do the things that you believe in will you then be humble? You probably will not go about teaching them all on paper but you will likely do what is right for you and take a bit of time to educate them.

What I am proud of:

All my business ideas came from books that I have read, articles and articles I saw online. I basically created my own universe and became the direct source of all the news that I wanted to hear and read about. Ultimately, I figured out how to tap into my customers and explain the values and principles of my business. I was almost to that point when then noticed a television interview of Michael Jordan. Watching it for the first time I noticed he was shy. I thought, “Wouldn’t it be amazing if I could become that shy and transform myself into a brand?” I did my homework and figured out how to do it. Everything since that time has led to becoming that shy famous athlete; I didn’t actually see that coming out of my head as a possibility.

How I find my self confidence and channel it into my business:

Before I began presenting, I thought I was completely shy. If I hosted my house parties nobody would know me. I would just find a VIP or member of staff that would invite me to a dinner party and host it for me. After a while, people stopped inviting me and the door closed in my face. One evening I had a comment from someone that said “do you have a strategy for connecting with people?” “Yeah?” they responded, “You are just shy.” At that point I realized that I had a target market and I could only sell what I think is important. If I didn’t think what was important then I would be out of business quickly. I realized that I was wasting my time speaking and networking at open houses, career development seminars, etc. But then I took a focus group with my son, and my brother, and my best friend. Our gut told us right then that we had a product that people would want. At the time, in 2002, I was thinking about running for Mayor of the City of Chicago and was already a DJ and an entrepreneur. It felt like the right business to explore. We met numerous partners, tested the product and discovered that it could be mass produced. We shifted our course to selling to a wider market. I started on www.livinghumble.com in October 2002, using my own name because it was my stage and there was no one else. It just happened to be in that space. I became the face of it and the company name. That was at the beginning and I made a few mistakes along the way. But the success came from my naivety and the convictions I held to. In 2005, I made my first four appearances on a daytime television show and since then the business has grown significantly in size and stature. My business ideas have become more and more informed and then I used them as my hook. Today I use my own money and my own expertise to establish my brand.

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