Tapping into youth’s identity and their own sense of identity
HollowBox is a social website and app that allows users to play a variety of smartphone games and learn about the world around them. These games are built on 3D characters and are made from open-source, non-profit media that playfully mix the digital and physical.
MindShift CEO & Founder Andrew Vassilakis explains:
“Tapping into a youth’s sense of identity and knowing that their own identity in the shared universe they inhabit is so far from their own identity and is obviously so far from someone else’s life is a great, powerful motivator to becoming an engaged learner.”
Experts in the field have praised the millennial mindset for making branding attractive to many types of companies. In particular, they say that young people are interested in marketing that shares their image and values. In effect, they want companies to co-opt them for their services and projects.
Andrew Vassilakis agrees. As the CEO of MindShift, he sees marketing as a vital to his business and believes in the power of branding on the millennial generation.
“Branding is a huge force in our lives today,” he says. “People are just more attuned to brands. They are more aware of what is behind a brand and what they stand for. That is an incredibly powerful opportunity for your product or services to gain some traction in the market.”
By tapping into a young person’s mindset, consumers can find a way to communicate with them in a more effective way. This can bring the marketer close to the buyer, while making the sale more feasible. It could also help them close a sale quickly.
However, having success with a consumer’s potential is only the beginning. Especially when dealing with younger demographics, you also need to be aware of the other forces at play.
Andrew Vassilakis recommends, “Keeping a customer’s perspective in mind while engaging them online is critical for retaining your key audience.”
Selling a product and service to children and youth groups is important and an important step to further building consumer loyalty. The role of a large corporation is to understand the impact your brand has on future generations.
By tapping into a young person’s identity and knowing that their own identity in the shared universe they inhabit is so far from their own identity and is obviously so far from someone else’s life is a great, powerful motivator to becoming an engaged learner.
Tapping into a youth’s sense of identity and knowing that their own identity in the shared universe they inhabit is so far from their own identity and is obviously so far from someone else’s life is a great, powerful motivator to becoming an engaged learner.
In its most recent report, MindShift includes a series of separate tips on how to build a successful brand. The online self-help book follows a forward by Andrew Vassilakis and discussions with consumer experts. This combined space offers a wide range of support, insight and advice. The authors also highlight a whole lot of practical tips on how to generate awareness.
“In the latest MindShift online book, ‘Brand Focus: Building a Winning Brand that Connects with Teenagers’ we once again explore how foraging through the social web and apps can help your product to be noticed and desired by a global audience,” says Andrew Vassilakis.