Inside Out: Inside the brain
A 2015 Super Bowl ad that hinted at a relationship between Pixar and MTV is revealed. Inside Out discusses the high-level physics of Emotions.
“Inside Out” is the fourth film directed by Pete Docter. It follows “Up,” “Monsters, Inc.,” and “Up).
Cate Blanchett, Ed O’Neill, Bob Odenkirk, and Kaitlyn Dias star.
It tells the story of a young girl’s brain. When she enters puberty, emotions (those chirpy-as-a-zebra emotions that protrude from inside the head) lose their preprogrammed orders of behavior and turn into petty territorialists with no sense of reciprocity.
To understand that story, you have to know about the brain.
One of the things we all have in common, from the moment we are born, is a brain. Unfortunately, every part of our brain is wired differently. Everyone has certain regions that are more right and left-brain dominant than others. Some are bigger than others. You have preferences and strengths. You have certain learning abilities. Some brains are wired for creative problem solving and some brains are wired for organizational thinking. Everyone has a unique set of functionalities that will not be equal in all of us.
The Emotions Guide to the Brain
One of the most important ways humans have used this unique neural wiring to overcome our individual differences and find creative solutions to common problems is the development of emotion—the amygdala and prefrontal cortex are the areas of the brain that control emotion.
When your amygdala is firing, you feel anger, sadness, and fear. When the prefrontal cortex is sending you a directive like, “Change your relationship because your boyfriend is acting like a jerk,” it isn’t a failure to obey those directives. Your responses to emotions reflect how you are thinking and feeling, and they are determined by your brain.
In order to fully understand your brain, you need to understand the emotions that come out of it. Studies have shown that the empathy that comes out of the prefrontal cortex on the emotional side may be better than what comes out of the amygdala in terms of job performance and task concentration.
Understanding that you make the same decisions, carry the same behavior, and learn the same way all the time is critical to your brain evolution, and if you don’t understand your brain, you won’t develop as your brain develops.
Because you have a greater fear of errors or failures in technology, you may ignore how a user behavior could be wrong or fail to take the time to figure out how to repair something that doesn’t perform as you hoped.
Understanding that you make the same decisions, carry the same behavior, and learn the same way all the time is critical to your brain evolution, and if you don’t understand your brain, you won’t develop as your brain develops. Understanding that you have more abstract problems to solve is necessary to become an expert in areas where you work with complex software.
In order to win at tech, you need to play by the same rules.
[As an investor,] the only real edge you have over any of the machines is the human connection. Because human interaction is so powerful, you can learn from your mistakes and adapt to your mistakes faster.
In order to get a concept that you already have into the next generation of design, you need to understand what is happening under the hood. We need to make sure that the hands and brains working to create the product are transparent in the way that they are thinking about it.
Tech is all about the science. If it were all about how do you build a beautiful watch or program an addictive smartphone, nobody would be doing it. It’s about the technological stuff, the electrical and mechanical stuff, that you have to understand. It is not something you can manipulate one level at a time with engineering, but you have to understand how the whole unit works.
What are those circuits inside your brain? It’s important to understand them to understand how and why they make mistakes.